Simon Cowell has just reached peak ‘Simon Cowell’ in London

Telly's Mr Nasty turned spectacle-sporting fitlord (sorry) who always flashes a neat triangle of fuchsia chest whenever he is judging civilians on their talent - has just been spotted in London, being very Simon Cowell.

Which makes sense for Simon Cowell to act like Simon Cowell, doesn't it.

DO YOU, Chickens. Don't be a shit version of somebody else, because that is lame AF.

So what does Simon do, when he is reaching peak Cowell? Shopping in Wholefoods, duh! The telly important person was giving his fridge The X Factor as he was spotted in a fancy-shmancy Wholefoods in Kensington, with lil Eric in the trolly.

We bet he was investing in some macrobiotic, cacao-coated, gluten-free seeds that boosts your metabolism and make you live till your 107 at least.

One thing is for sure - mo cheese cob with a side of raw onion for Si. Don't be silly, huns.