We had a thought - Has anyone ever seen Snoop Dogg's eyes? When was the last time we saw Snoop without a pair of shades on? We fear we'll never be able to gaze into his beautiful pupils ever again.
Anywho, sunglasses acquisition aside, it appears Snoop believes like he's "found a gap in the market".
The *Gin And Juice *rapper is supposedly aiming to launch a website with Hollywood actor Seth Rogen, called Merry Jane.
Apparently it's been described as "the encyclopaedia to the cannabis world" and is reportedly being made for all the "latest marijuana news, viral videos and cutting-edge programming."
"We're providing the industry with something that's void right now," Snoop told The Hollywood Reporter.
"We are the information hotline for cannabis. We are what's missing… There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke."
There will be 420 users per day are invited to take part in Merry Jane's beta test prior to its October launch by signing up for the site's email list.
And in July he went on a Instagram video rant, while on route to the police department, he told his fans in Sweden that he will never return to their country after being 'racially profiled' by the Swedish police for suspicion of drugs possession.
So there's no surprise about Snoop's latest venture then, Is there?