Between her Instagram empire and National Television Award-winning TV show, Stacey Solomon has a lot of plates spinning – so she was always bound to have to let something go.
And earlier this month, that end arrived as Stacey, 34, announced that her collaboration with fashion brand In The Style was coming to a close. In a post on social media, the mum of five said that she was ending her work with the brand so she could ‘give more of myself back to my family’.
The move marks a major new chapter for Stacey, one that suggests she’s going through with the pledge she made earlier this year about wanting to be a ‘stay-at-home mum’. But insiders tell heat that the move isn’t entirely about family, with Stacey also focusing on her own business ventures.
We’re told, ‘Stacey had thought long and hard about leaving, as it was a very lucrative job that she could fit in around her kids. But she’s taken on a lot and realised recently that she could actually make more money by branching out on her own.’
Throughout her career, Stacey has collaborated with brands including Primark and George at Asda. But in more recent years, she’s started forging her own way when it comes to business ventures. She’s a co-owner of hair company Rehab and, according to recent reports, is set to expand her empire with her Belle & Rose collection, named after the daughters she shares with husband Joe Swash. The couple also share son Rex, five, while Stacey has sons Zachary, 16, and Leighton, 12, from previous relationships and Joe is also dad to Harry, 17.
Back in May, Stacey described how she wanted to prioritise her family life with husband of two years Joe, 42, and their kids after a busy few years of working. ‘This year, when my team asked me my five-year goals, I was like, “I want to be a stay-at-home mum,”’ she said. ‘That is my dream, my ultimate dream. I just want to be with my kids.’
In focusing on her own business ventures, Stacey will be able to make sure the work she does is more financially beneficial for her family.
‘Stacey has really grown as a business woman this year,’ we’re told. ‘She knows how much power she has, so feels she should be the only one capitalising on that.
