Taylor Swift is on a trademark mission! This time she wants ‘Swiftmas’ and ‘1989’

It turns out that Taylor Swift wasn’t content with just trademarking her name, signature and initials. No it seems she’s trying to trademark loads more things to protect her very lucrative brand.

Earlier this year, Tay put in an application to protect the phrase “this sick beat” and now she’s trying to get ‘Swiftmas’ and ‘1989’ (with 1989 in the “stylised form” as it appears on her album cover) trademarked too.

The requests were submitted to the US Patent and Trademark Office on 3 December, along with ‘Blank Space’ and the phrase: ‘I’ll write your name’.


It’s reported Taylor, who’s currently finishing off her incredible 1989 world tour, also wants “A girl named girl” trademarked, which is thought to be the name of a novel she wrote as a teenager.


The BBC got in touch with Fiona McBride, a lawyer at Withers & Rogers, who says she’s not sure Taylor will get her wish.

“While she may well be granted protection for a stylised use of the number 1989 on her album and distinctive terms such as ‘Swiftmas’, it will be very difficult to completely monopolise a song lyric and prevent others from using it,” Fiona told the Beeb. “On the other hand, her attempts to trademark song lyrics are no more than a publicity stunt.” Oo-er.

We say go for it, Tay. And while you're at it, why not trademark Talvin?