Taylor Swift is on a trademark mission! This time she wants ‘Swiftmas’ and ‘1989’

Tay’s world domination plans continue…

SWIFTTAY

by Ellie Henman |
Published on

It turns out that Taylor Swift wasn’t content with just trademarking her name, signature and initials. No it seems she’s trying to trademark loads more things to protect her very lucrative brand.

Earlier this year, Tay put in an application to protect the phrase “this sick beat” and now she’s trying to get ‘Swiftmas’ and ‘1989’ (with 1989 in the “stylised form” as it appears on her album cover) trademarked too.

The requests were submitted to the US Patent and Trademark Office on 3 December, along with ‘Blank Space’ and the phrase: ‘I’ll write your name’.


It’s reported Taylor, who’s currently finishing off her incredible 1989 world tour, also wants “A girl named girl” trademarked, which is thought to be the name of a novel she wrote as a teenager.


The BBC got in touch with Fiona McBride, a lawyer at Withers & Rogers, who says she’s not sure Taylor will get her wish.

“While she may well be granted protection for a stylised use of the number 1989 on her album and distinctive terms such as ‘Swiftmas’, it will be very difficult to completely monopolise a song lyric and prevent others from using it,” Fiona told the Beeb. “On the other hand, her attempts to trademark song lyrics are no more than a publicity stunt.” Oo-er.

We say go for it, Tay. And while you're at it, why not trademark Talvin?

Gallery

25 resons we love Taylor Swift

She has embarrassing childhood throwbacks (just like us!)1 of 17

She has embarrassing childhood throwbacks (just like us!)

She has the BEST Halloween costumes2 of 17

She has the BEST Halloween costumes

She's not a morning person either3 of 17

She's not a morning person either

She pulls the best 'so over it' face4 of 17

She pulls the best 'so over it' face

She invites fans round to her house! (And yes, that's her dad photobombing- LOL)5 of 17

She invites fans round to her house! (And yes, that's her dad photobombing- LOL)

She has a cute kitten called Olivia Benson6 of 17

She has a cute kitten called Olivia Benson

She's best friends with actual supermodles (that's Karlie Kloss FYI)7 of 17

She's best friends with actual supermodles (that's Karlie Kloss FYI)

She can totally rock out on stage8 of 17

She can totally rock out on stage

She's besties with Ed Sheeran9 of 17

She's besties with Ed Sheeran

She totally looks out for her fellow popstars (with Arianna Grande)10 of 17

She totally looks out for her fellow popstars (with Arianna Grande)

Oh yeah, and she's also besties with Lorde (why aren't we best friends with Taylor, too?!)11 of 17

Oh yeah, and she's also besties with Lorde (why aren't we best friends with Taylor, too?!)

Her pool skills are just as impressive as ours (i.e. not good)12 of 17

Her pool skills are just as impressive as ours (i.e. not good)

She's a sucker for a view13 of 17

She's a sucker for a view

She has the best taste in phone covers...14 of 17

She has the best taste in phone covers...

She wins Grammys...15 of 17

She wins Grammys...

Like TWO at a time!16 of 17

Like TWO at a time!

She has a lucky number- can we borrow your lucky number TayTay??17 of 17

She has a lucky number- can we borrow your lucky number TayTay??

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