TOWIE’S Jess Wright is the face (and body) of Ann Summers’ new swimwear range!

Jessica Wright is the first celebrity face to launch a line with Ann Summers and it’s for their swimwear and beachwear campaign.

The 29-year-old reality TV star was clearly overjoyed as she announced, on social media, that she is the face of their Hotel Summers campaign.

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According to reports The Only Way Is Essex star was not only selected because of her gorge figure, but also for her 'fun, fearless attitude and fashion business credentials'.

Jess tweeted her excitement and said:

Jess, whose brother is presenter Mark Wright, went on a social media frenzy as she also posted the picture above to her Instagram account, alongside the caption: “So excited to announce im the very first face of @officialannsummers swimwear the collection is everything we imagined & better (SIC) #JessWrightXAS annsummers.com.”

Jess spoke of the 15-piece line and said: “I'm so excited and flattered to be working with Ann Summers and to be their first ever celebrity face of swimwear – what a compliment!

“I've always been a huge fan of the brand and the collection is the perfect mix of glamour, sexiness and playfulness.

“The swimwear pieces are flattering on all types of curves and I can't wait to hit the beach in my collection this summer.

“The different styles of bikini tops and bottoms mean there's a style to suit everyone – my favourite is the balconette Azelea bikini, as it suits my shape and style – I felt like a Hollywood pin-up in it!”

The full collection will be available in-stores and at www.annsummers.com on April 7.

What do you think of Jess’ swimwear? Let us know via @heatworld Twitter and Facebook.