"I don't want to be scared to be myself anymore"
George Shelley off Union J has come out as bisexual in the cutest video we've seen since Tom Daley did the same in 2013.
In a YouTube video titled Hi! I've got something to talk to you about, the singer reveals how ever since his stint in the I'm A Celebrity jungle, he's been thinking about being honest about his sexuality.
"I've been on a personal journey, and I want you to part of that journey from now on," he says into the camera.
"I want to start 2016 with a clean slate."
Ever since going into the jungle, George continues, he's been reflecting on what's important to him, and he's decided that he wants to be himself.
"I've been reading lots of speculation online as to whether I'm straight or gay or bi, and it's all these labels – it's pretty old-fashioned," he goes on.
"I've had girlfriends I've loved, and I've also had boyfriends. And I just want you to know that whether I decide to be with a girl next or be with a guy next, it's because I love them."
George, 22, carries on: "It shouldn't be a big deal. I don't want to make a big thing out of it when it happens – and I don't want to be scared anymore. I don't want to feel like I can't be myself because I'm worried about what somebody might be saying something about me."
He finishes by saying: "I've not changed, I'm still me. I'm just becoming a little less scared of being myself. And that makes me happy."
Heart emoji x 1,000,0000. Lovely stuff, George.