Is there anything that sums up 2018 life quite so much as going on Love Island and then spending the next year of your life promoting protein powders on Instagram? No there is not.
And we frankly could not be more excited to see what sort of #ads will be thrown our way by this year’s intake of islanders.
But host of the show Caroline Flack seems to have thrown a teeny tiny bit of shade toward previous contestants' use of social media, while praising Camilla Thurlow for using her fame for good.
Speaking to AOL Build, she said: “She's [Camilla] gone on and used what she's gained from that show and put it to good use.
“It's not all about coming out and getting teeth whitening deals.”
Former bomb disposal expert Camilla uses her social media to post about her work to help refugees, and recently wrote an inspirational message about International Women’s Day.
She said: “‘Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women’ - Maya Angelou. Every woman has their battles, both public and hidden.
“There are days when they wake up broken, but somehow find the strength to carry on. Thank you today and all days because it is that everyday bravery that has given many of us a better present, and together a chance to work for a brighter future for women across the world #IWD2018 #TimeIsNow#InternationalWomensDay”.
NOW READ: EVERYTHING YOU NEED TO KNOW ABOUT LOVE ISLAND 2018
GALLERY: where are the Love Island series one cast now?
love island series 1 - slider
1 of 15Jessica Hayes - winner of Love Island series 1 (2015) - then
Jessica Hayes, along with Max Morley, became the first ever winner of the first series of the revamped show back in 2015.
2 of 15Jessica Hayes - winner of Love Island series 1 (2015) - now
Sadly, her relationship with Max Wasn't meant to be. And the pair split just six weeks after leaving the villa. These days, Jess is a fashion and make-up artist. She's also got a new boyfriend, and regularly posts about him on Instagram.
3 of 15Max Morley - winner of Love Island series 1 (2015) then
Max joined Love Island series 1 on day 14, and was crowned winner alongside Jessica Hayes.
4 of 15Max Morley - winner of Love Island series 1 (2015) now
After winning the show, Max went onto appear on Ex On The Beach. He also dated Charlotte Crosby and Zara Holland.
5 of 15Jon Clark and Hannah Elizabeth - runners up of Love Island series 1 (2015) then
Jon and Hannah were coupled up from the start of the first series, and finished in second place. They got engaged on the show but, sadly, it wasn't meant to be.
6 of 15Hannah Elizabeth (runner up of Love Island series 1 (2015) now
These days, Hannah is engaged to a guy called George Andreetti., who she regularly posts about on Instagram. She's still modelling, and also runs a crystal healing class at the Utopia Island resort.
7 of 15Jon Clark (runner up of Love Island series 1 (2015) now
The reality TV obsessive among you (same) will know that Jon now stars in TOWIE. He also dated Love Island 2017 star Chloe Crowhurst for a time, but is now loved-up with girlfriend Tayla Ling.
8 of 15Jordan Ring - Love Island series 1 (2015) then
Zoe and Jordan carried on dating for a short time after the show finished, but the romance was over by the end of the summer.
9 of 15Jordan Ring - Love Island series 1 (2015) now
Jordan is now signed to a film featured artist agency.
10 of 15Omar Sultani - Love Island series 1 (2015) then
Poor old Omar had a bit of a shocker after failing to find love and eventually being dumped from the island.
11 of 15Omar Sultani - Love Island series 1 (2015) now
Omar doesn't give too much away about what he's up to now on his social media, but he does go on a hell of a lot of holidays...
12 of 15Joshua Ritchie Love Island series 1 (2015) then
Joshua ended up coming in third place coupled up with pal Lauren Richardson.
13 of 15Joshua Ritchie Love Island series 1 (2015) now
These days, Joshua Ritchie is living his best reality TV life (having also appeared on Ex On The Beach) and is currently dating Charlotte Crosby. Read more about what Josh is up to now here.
14 of 15Luis Morrison and Cally Jane Beech - Love Island series 1 (2015) then
Luis and his former flame Cally actually managed to stay together after leaving the villa.
15 of 15Luis Morrison and Cally Jane Beech - Love Island series 1 (2015) now
And they're still together! They also have an adorable daughter called Vienna.