It's not hard to tell that Charlie Brake is posh AF - he did call himself a socialite when he entered the villa.
But he's kept pretty quiet on just how rich he is. Until now, that is.
Ellie Brown's man confided in co-star Jack Fincham about his family's worth and explained why he hadn't mentioned it to his fellow Islanders.
Charlie revealed that his family sold his grandfather's food distribution company Brakes for an astounding £400 million, but claims that he isn't a millionaire himself...just super rich.
The socialite then explained he'd chosen not to tell the Islanders and girlfriend Ellie for fear of being liked just for his cash rather than his personality.
Fans were quick to call out the star for bragging, with many taking to Twitter to poke fun of the poor lad.
One viewer tweeted, "I don’t like bragging but I’m gonna brag. But I really hate bragging but I’m gonna brag some more. - Charlie".
GALLERY: 2018 Love Island stars now and then
Love Island 2018 stars then and now (slider)
1 of 8Jack Fincham - then and now
Mr Colgate looks completely different in this old photo of him in the boxing ring. The self-proclaimed pen salesman has definitely found himself (and a self-tan mitt) since then and is now giving use all the feels with almost-girlfriend Dani Dyer.
2 of 8Dani Dyer - then and now
Danny and Dani Dyer look like butter wouldn't melt in the adorable throwback snap. Now we have fallen in love with the eyebrow-drying Essex bird and her endearing antics in the villa. We bet TV's hardnut is well chuffed.
3 of 8Eyal Brooker - then and now
Proving he's always been a fan of the curly barnet, A fresh-faced Eyal poses for a moody selfie and is so #spiritual even in '08.
4 of 8Adam Collard - then and now
Adam looks unrecognisable posing in his football kit. We still think he looks UH-DORABLE though. That face!
5 of 8Laura Anderson - then and now
The airhostess played homage to her brown locks in a #throwbackthurday and captioned the picture, 'I miss my brown hair' #dyingforachange'. We barely recognise you, Laura hun!
6 of 8Georgia Steel - then and now
The 20-year-old student is just as confident in this throwback snap found on her social media channels.
7 of 8Dr Alex George - then and now
The unlucky-in-love smarty pants has always looked, er, smart!
8 of 8Samira Mighty - then and now
The West End star looks just as adorbs in school in this resurfaced pic. SHO cute.
Charlie also left viewers cringing when he asked Ellie to be his girlfriend by writing 'be my gf?' on his chest in MAC lipstick.
'Operation chellie,' which saw Jack spill a drink on Charlie's shirt so he had to remove it and reveal the sweet message to Ellie, went perfectly to plan.
But viewers ripped into Charlie again on social media, with one fan tweeting, "Watching #LoveIsland and the lads using one of the girls’ Mac lipstick to write on Charlie’s chest has me wincing."
Another joked, "Someone’s MAC lipstick went inside Charlie’s belly button RIP."
The poor lad can't win!