From Chantelle Connelly's neck inking to Zayn Malik's (fake) cheek art, more celebrities than ever are opting for a cheeky tattoo right where we can all see it.
And now it looks like Love Island's Tom Powell has done the same, with a DEFINITELY REAL / FAKE AS ALL HELL [delete as appropriate] face tatt.
Here it is:
Do we believe it?
The evidence for it being real: Sophie said yesterday that he was getting a tattoo – she didn't say where – and he does have a lot of making up to do to her after those super-rude comments he made.
On the other hand… nah, looks like it was all a big joke – look what he tweeted to his tattoo artist after their sesh:
A quick look at Tom's Snapchat revealed he'd actually got a giant purple butterfly inked on his hand:
...And he even filmed it happening, so it's got to be real.
No face-tatt for us. Sorry world.
A butterfly is an interesting choice, though. Now magazine reckons it's a tribute to Sophie, after Love Island's Adam compared her to a "Geordie butterfly".
Or maybe Tom just f*cking loves butterflies.
Either way, it's pretty cool.