Madonna cleverly harnessed one of the most thriving social networks to push her new video Living For Love.
The Like A Prayer singer used Snapchat - which our social media boffins tell us is FULL of young'uns nowadays - to push the first video from her recently leaked new album, Rebel Heart.
The video, which should be available online today, shows the singer writhing around on stage while dressed as a matador.
The clips uploaded thus far are pretty bad quality, but she seems to be surrounded by minotaurs wearing that sparkly mask thing, by Martin Margiela, which Kanye West used during his infamous Wireless Festival rants last year.
The Minotaurs circle around Madge, pick her up, spin her around a bit, she dances, the end. Not an amazing video, but still the Snapchat thing was cool, right?