ASOS have started using models with stretch marks and we’re living for it


asos model stretch marks

by Joanna Freedman |
Published on

It's a sad truth that in 2017 we're often still pushed to find models with normal bodies selling our favourite brands - they're usually super-skinny, uber toned and photo-shopped to within an inch of their lives.

But ASOS (aka, everyone's favourite online store) has long been an advocate of promoting body diversity. They've recently introduced a men's plus size line, something which the majority of high street brands are yet to do, and their women's plus size section, ASOS Curve, has been a huge success since it launched in 2010.

asos model stretch marks
asos model stretch marks

And now, the newest step they've taken to celebrate bodies in all shapes and sizes has proved huuugely popular.

In what appears to be their latest bid to shatter unrealistic body image standards, the fashion distributor has avoided editing out their models' stretch marks… because, lets face it, we all have them.

Of course, when people noticed this decision they were soooo impressed with the brand that they took to Twitter to praise them.

Including some big supporters, like pop star, Paloma Faith!

Some people even said ASOS's decision has helped them to feel better about their own bodies.

So it's official, right now ASOS is empowering women everywhere. We can only hope that other brands follow by their example…

Much like Kendrick Lemar, we're "so f*cking sick and tired of the photoshop".

Natural beauty all the way!

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