Say hello to your new favourite plant-based food brand Clean Kitchen 🌱🍔

Made in Chelsea's Verity Bowditch and YouTuber Mikey Pearce talk us through their new vegan-friendly venture

YouTube star Mikey Pearce and Made in Chelsea's Verity Bowditch launch vegan Clean Kitchen on Deliveroo in London and Camden restaurant

by Carl Smith |
Updated on

As if all the drama going down in SW3 wasn't enough to keep Made in Chelsea's Verity Bowditch busy, she's only gone and launched vegan-friendly food brand Clean Kitchen with the help of YouTuber-come-entrepreneur-type Mikey Pearce.

Swapping reality telly for the world of plant-based scran, Verity spotted a huge gap in the on-the-go vegan food market; teaming up with Mikey to create a new brand with quality, convenience and sustainability at its core. And it sounds bloody DELICIOUS.

YouTube star Mikey's made no secret of his struggles with body image and mental health; choosing to channel his experiences into the Clean Kitchen venture and share his learnings with the hungry folk of London.

So, ahead of the launch of the pair's fancy Camden restaurant in Buck Street Market, we caught up with Verity and Mikey to get the lowdown on the project and their plans to take Clean Kitchen global.

YouTube star Mikey Pearce and Made in Chelsea's Verity Bowditch launch vegan Clean Kitchen on Deliveroo in London and Camden restaurant
©Clean Kitchen

Explaining how the partnership came about, Verity told us, "My mentality is to say yes to everything and you'll make it work if your heart's in it.

"For me, I went into lockdown, filming for Made in Chelsea had stopped and I was back home in Dorset - in the middle of nowhere - with my parents.

"I got a voice note from Mikey saying 'I've got this plant-based business. I don't know if you want to get involved in this restaurant or not?' and I was like, 'yeah, I'll do it.'"

Asked how they'd describe Clean Kitchen's ethos, Verity says they want to 'bring vegan to the mainstream.'

She explained, "We don't want people to see it as a vegan restaurant. We want people to see it as a place people can go and enjoy really delicious, feel-good food. It's quick, easy and clean; it's better for you and better for the environment.

"That could be the thing that converts a meat-eater; them saying 'I didn't even know this was plant-based - vegan food isn't rubbish or tasteless.'"

Mikey added, "I always say my goal is for Clean to be the number one plant-based brand in the world. The concept we're going for with Camden, people will be surprised.

"We're doing really cool açai bowls, smoothies, paninis, wraps and burgers. It's for the gateway vegan; bringing that plant-based brand to the mainstream."

WATCH: Mikey and Verity take a sneak peek at their Camden restaurant

Proving they've got big dreams for Clean Kitchen, Mikey continued, "We want to manufacture our own 'meat' line, our own chocolate; we could even go in to Clean Living and Clean Hotel ventures. It's started as Clean Kitchen, and if we can start introducing people to plant-based food, we've done our job."

Plant-based food brand Clean Kitchen is available exclusively on Deliveroo in London, with their premier restaurant opening in Buck Street Market, Camden this July. Follow on Instagram @cleankitchenuk.

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