The brand are using the campaign to highlight the plight of the many forgotten celebrities, starting with Dean.
The poor chap is found by Marmite rescue officers working as a magician in a club (playing to an audience of one man playing darts and another watching the horse racing).
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He is taken away and re-worked into the superstar actor we all know and love.
A spokesperson from the Marmite Neglect Squad said: “When we found Dean, he was in a fragile and vulnerable state. We intervened just in time. If you know of any celebrity that is neglected, alert the squad as soon as possible. Together we can fight this – let’s ‘End Neglect’ right now.”
Oh Dean, can’t you just come back to EastEnders as Robbie? Sonia needs you. WE NEED YOU.
Well done, Marmite. A job well done.