It pays to have friends in high places. Just ask Ed Sheeran, who has joined forces with Heinz for their 150th birthday to launch his very own Heinz Tomato Ketchup, dubbed Edchup. Lols.
Ed is a longtime superfan of Heinz, and even has the brand's logo tattooed on his arm. He shared a picture of his exclusive ketchup onto his Instagram, writing: "It's actually real and you’ll be able to get your hands on one very soon #Edchup."
Edchup was apparently created after Ed Sheeran shared several social media posts declaring his love for Heinz Tomato Ketchup. What a guy.
This limited edition Heinz Tomato Ketchup features a special Ed-inspired tomato icon on the front of the bottle. The bottles officially launch across major retailers nationwide from mid-June.
If you can't wait that long, then the first 150 Edchups will be available from Ed’s favourite three takeaways in his home town of Framlingham, in Suffolk, England. Head to Rumbles Fish Bar, Zorbas, and Pizza and Grill after they land on the 5th to bag your very own Edchup.