Dame Helen Mirren has joined forces with John Lewis and Age UK to call for action on loneliness this Christmas.
Age UK has released a behind the scenes video of the Man On The Moon advert to raise awareness for the charity.
John Lewis’ Man On The Moon advertising campaign, which launched on Friday 6 November, has raised awareness of the issue of loneliness, and helped drive support to Age UK.
Today, Age UK is calling for more people to help by donating to the charity. Donations will fund services that help some of the one million older people who go for a month without speaking to anyone and have nowhere else to turn.
Esther Jackson, Marketing and Fundraising Director at Age UK said, “The Man On The Moon advert has really struck a chord with people, helping to raise awareness of loneliness amongst older people and we are thrilled to be able to announce this next exciting phase of our partnership with John Lewis.
“Loneliness can be devastating and we hope this appeal will both cement this huge issue even further into public consciousness and drive vital donations to help us provide companionship, advice and support through a range of services. We also hope it will continue to get people talking about this important issue and inspire action - we all have a role to play as individuals, families and communities in helping ensure older people feel valued and included so that no one feels lonely at Christmas time, or any other time of the year.”
Craig Inglis, Customer Director at John Lewis said: “We have been overwhelmed by the response to the Man On The Moon and are delighted that it has helped to raise awareness of the issue of loneliness amongst older people.
We are proud to continue our commitment to Age UK and this important cause by supporting their fundraising appeal and through the involvement of the Partners (staff) in our shops.”
Help make a difference to older people’s lives by donating £5 today and texting ‘MOON’ to 70111 or go to www.ageuk.org.uk/moon.