Thinking about the beautiful friendship of Moz the Monster and that adorable little boy from the John Lewis advert still brings a tear to our eye one week since its release.
So imagine our shock when children’s author Chris Riddell accused John Lewis of ‘helping themselves’ to ideas from his 1996 children’s picture book.
He posted a video of his book alongside the advert, with the caption: “John Lewis helps themselves to my picture book.”
Chris Riddell appeared on ITV news today to address the claims, saying: “I would say cos it looked very familiar to me. A benign looking large blue creature under a boys bed”
“These are all elements that I recognised from my picture book, Mr Underbed”
“Obviously the John Lewis is a rather charming ad selling John Lewis products, but essentially the point of similarity that struck me is the character design of the two characters… there are clear parallels with Mr Underbed”.
When the news anchor asked whether he was considering legal action against John Lewis, he replied: “Oh no, I love John Lewis and John Lewis’s Christmas adverts as well.
“I just wanted to make a point that’s important for creative people to recognise for the work that they do and we should be careful of attributions.
“I was struck by the similarities and other people were struck as well”.
He said that John Lewis hasn’t been in touch, but he would like to work with the retailer on their next advert.
“I would love to work with John Lewis… maybe a heart warming Christmas ad in a tv library, that would be nice”.
That does sounds pretty good tbf.
John Lewis haven't yet responded to the allegation.
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