Vaseline-smeared camera lens? Check. Sad violin music? Check. Fairly famous reality star prepped to look super-sad as he gazes out over the middle distance? Checkidy check check.
Yeah, here’s Spencer Matthews sobbing about his break-up to the camera. But wait… he’s not split from Lauren Hutton, has he?
No, no he has not. But the pain he’s feeling is so raw, so real that no woman could ever heal it.
The Made In Chelsea star has been bunged an unknown amount of dosh to plug Now TV’s box set subscription service, and it’s all kinds of hellish LOLs.
Watch this and be glad you’re not a reality star…
Tony Awards 2015: all the outfits
Tony Awards 2015: all the outfits

Kendall Jenner
Kenny J rocked coral sequinned Calvin Klein, don't-care hair and a teeny tiny box clutch for the fancy bash

Amanda Seyfried
Amanda showed off her gothic side in lace and brocade Oscar de la Renta

Ashley Greene
Ash veered from the norm fancy gowns and went for khaki sequinned Jason Wu

Emily Ratajkowski
Showing off those incred limbs in navy Marc Jacobs with the cutest peekaboo cut-out detail

Bella Hadid
Gigi's little sis proved she's every bit as stylish as her sibling in monochrome Prabal Gurung and '90s beauty

Carey Mulligan
Fuelling pregnancy rumours again, Carey chose a loose burgundy Valentino gown paired with a statement cuff

Dame Helen Mirren
Just how amazing is DHM's figure looking these days? Here's the official best actress wearing lacy Badgley Mischka

Ashley Tisdale
We're all over the '90s hair, make-up and jewellery, but this Solace two-piece just isn't doing it for us

Jennifer Lopez
From the faux bob to the make-up to the gown, we heart J-Lo's sophisticated new look! The star opted for midnight blue Valentino with glitzy star detail

Joan Smalls
Demure and stylish as ever, this time in Givenchy

Kiesza
Remember those paper snowflakes you used to make as a child? Well Kiesza decided to actually wear one

Taylor Schilling
Orange Is The New Black's Taylor dared to bare in this sheer panelled Michael Kors gown paired with a '50s quiff

Rose Byrne
Scarlet red, statement zip detail and a super plunge? We can't think of anyone better to nail all of these trends than Rose in her Delpozo gown

Vanessa Hudgens
V-Hudge is having an amazing month in fashion, and this Naaem Khan floral prom-inspo gown is the latest lovely addition to her wardrobe

Bee Shaffer and Anna Wintour
Like mother, like daughter! Anna and Bee looked uber elegant in super sequins last night

Elisabeth Moss
Mad Men's Elisabeth kept her look chic and pretty in a summer floral Oscar de la Renta gown