When Stephen Bear strode into the Celebrity Big Brother house on launch night, even Emma Willis was taken aback by his… er, cockiness.
And guess what? We've unearthed some exxxtremely cocky pictures of the Ex On The Beach star completely naked and enjoying himself on Skype.
The explicit images first swept the web last year, while Bear was dating Vicky Pattison, but he didn't seem to mind too much when they turned up on Twitter.
Even when these snaps of him, erm, pleasuring his downstairs area came to light.
Hey, no judgement here – when you're feeling yourself, you're feeling yourself, as Beyonce once opined.
Granted, Queen Bey probably didn't have a reality star fingering his own bumhole in mind when she penned those lyrics.
But still.
Who hasn't got themselves into a sticky Skype situation in this Year of our Lord 2016?
Speaking about the naked penis photos, Bear said he's been put off sending any more dick pics since the last lot went online.
"Part of the game is sending something to a bird and her sending something back and it's all sexy," he revealed.
"But I get so much sent to me when a bird is already naked so what do I send back? Just a message saying 'nice tits?' so it is better just to pull people on nights out."
Bear went on to explain how much action he gets nowadays, thanks to his frequent appearances on t'telly.
"The other night two girls came up to me and said can we come back to your hotel room? I get it a lot.
"My inbox on my Instagram account is just thousands and thousands of people messaging me saying I am so fit and so hot. I get naked pictures sent to me all the time."
Mm-hmm. Remember on last year's EOTB when he literally had no mates and was reduced to swimming around the villa's pool by himself for hours, just for something to do?
Yeah.
Well the good news is we're likely to see even more of Bear on this year's CBB, followed by another stint on Ex On The Beach, kicking off on Tuesday 16 August at 10pm on MTV.
So that's good.
MORE PENIS STUFF? GET YOUR EYES ON THIS LOT, YER FILTHY ANIMALS