Imagine your worst nightmare and then double it, because that's what Courtney Act experienced as she entered Celebrity Big Brother last night.
The poor star was walking into the Borehamwood mansion in front of a live audience when she tripped over her skirt before it fell to the ground.
While the 35-year-old RuPaul's Drag Race star tried to hold onto the sequin number, it was too late and she flashed the nation.
She screamed, "I just lost my skirt, My skirt just fell off as I walked down the stairs, everyone saw my bum. It literally fell on the ground."
We'd struggle to find anyone that could top that embarrassing moment!
Host Emma Willis clearly agreed. As the camera panned to her, she said, "O.M.G," before adding, "There's plenty more to come but I think we've just peaked!"
Last night saw the first male contestants entering the all-female house, including footballer John Barnes, Love Island star Jonny Mitchell and Boyzone's Shane Lynch.
They're sure to cause a stir amongst the women in the house, who include model Ashley James, KUWTK star Malika Haqq and Ex on the Beach's Jess Impiazzi.
Jonny certainly made his mark on entering the house when he claimed he thought feminism had "gone too far," receiving a barrage of rage on Twitter shortly afterwards.
"In certain situations, potentially it has gone too far," he told Emma in his introduction interview. "If you're going to be a feminist, you have to go all in with it.
"I know some people who claim to be a feminist, but they let other people pay for their dinner.
"But I'm a live and let live kind of guy, whatever floats your boat. I've got my own views, but I will listen to others."
Twitter users fumed, with one writing, "I can't stand Jonny."
Ouch!
CBB Celebrity Big Brother continues on Channel 5 at 9pm