What a day yesterday was for fans of Gemma Collins, TOWIE, Celebrity Big Brother and tears.
Gemma Collins, queen of being actually a bit mean when she puts her mind to it, says she needs to kill off her alter-ego: GC.
Last night on Celebrity Big Brother's Bit On The Side, Gemma, 35, said that the GC had to go and that she has to "grow up a lot".
Big Brother UK posted the shock announcement, saying: "BREAKING NEWS: @missgemcollins says: "The diva's got to go #CBBBOTS #CBB"
And Gemma actually sounded weirdly humble about it.
Which, honestly? Was a bit of a surprise after the "that's just the way I am" bravado of her eviction exit interview on Tuesday.
Fans posted meassages of support for Gemma on Twitter, with one saying: "that interview with rylan has restored my respect We all like the real Gemma colins (The GC .. not so much) #cbbbot"
HOWEVER, before we get too excited about a new, mellow Gemma Collins, we also note that she posted this to Twitter: "Check out my book for more about the GC! ! Available NOW at http://goo.gl/1NuPkt"
And draw your attention to the episode of *TOWIE *in which Gemma said that she was getting rid of GC, and poured the negative elements of herself into a cleansing bonfire.
Yes, this actually happened. No, you're not paying attention.
Celebrity Big Brother continues tonight at 9pm on Channel 5.