John Lewis accidentally reveals Christmas ad character in MAJOR blunder

And it's so bloody cute

John Lewis Christmas advert 2017

by Carl Smith |
Published on

It's as much a staple of the Christmas season as mince pies, Fairytale of New York and annoying drunken relatives ready for a dose of drama over the dinner table. Yup - it doesn't feel right to start embracing the festive period until the annual John Lewis Christmas advert's been released, does it? And, while it's usually top secret until the day it first airs, it looks like the store's made a major blunder this time around.

One shopper spotted what looks to be the cuddly toy version of this year's character as they went about their shop; meaning we've probably had a sneaky preview before it officially lands tomorrow.

Ready for a spoiler? Say hello to what's potentially-possibly-really-quite-probably the star of the Under the Bed Christmas campaign.

John Lewis Christmas advert character

The store has been teasing the ad via its @UnderTheBed2017 Twitter account over the past couple of days; and while we haven't had official confirmation it's anything to do with the campaign we'd bet you our last Oreo this is it.

After spying said toy in the Canary Wharf branch of John Lewis, the eagle-eyed shopper told The Sun: "I’ve seen the #UnderTheBed hashtag and trailers. I thought it had to be character from the adverts. When I went in to the same shop later the monsters had been completely removed from sale.

"I had a little chuckle to myself because I realised someone must have made a big mistake."

Oh, bloody hell.

So what have John Lewis got to say about all this, then? "We do not comment on speculation about our Christmas adverts," they responded.

We guess time will tell, eh?




Ferne McCann1 of 10
CREDIT: u00a9 Instagram

Ferne McCann revealed her daughter's name

Former **TOWIE **star Ferne McCann called her newborn baby girl Sunday.

Andy and Kim2 of 10
CREDIT: u00a9 Getty Images

Andy Murray and Kim Sears welcomed their second child

Scottish Tennis champion Sir Andy Murray and his wife Kim Sears welcomed a baby girl into the world.

LiamPayne3 of 10

Liam Payne dropped the video for 'Bedroom Floor'

Liam Payne dropped his brand new video for 'Bedroom Floor' featuring actress Bella Thorne.

Chanelle4 of 10
CREDIT: u00a9 Instagram

Chanelle Hayes split from Ryan Oates

Chanelle Hayes announced her split from her boyfriend Ryan Oates, just two months after giving birth.

Aston5 of 10

Aston Merrygold left Strictly in shock exit

Strictly Come Dancing viewers were left in shock after Aston Merrygold's departure. Aston lost out to Mollie King in the dance-off.

Misse Beqiri and Jake Hall6 of 10
CREDIT: u00a9 Getty Images

Jake Hall and Misse Beqiri welcomed a baby girl

Former TOWIE star Jake Hall and The Real Housewives of Cheshire star Misse Beqiri welcomed a baby girl called River.

Cheryl7 of 10
CREDIT: u00a9 Getty Images

Cheryl set for X Factor return

Cheryl is reportedly set to return to The X Factor and is on the verge of signing a big bucks deal.

Liam and Miley8 of 10
CREDIT: u00a9 Getty Images

Did Miley Cyrus and Liam Hemsworth secretly get married?

Rumours suggested Liam Hemsworth and Miley Cyrus have married in secret. A source said, ""It was a very intimate ceremony at their house in Malibu,"

Simon Cowell9 of 10
CREDIT: u00a9 Getty Images

Simon Cowell teased a new music show

Simon Cowell teased a brand new music show when he told the Daily Star, "You'll like this one we're making. You'll have to wait but you will see more about it soon. We make lots of shows but this is a music show."

DOI10 of 10
CREDIT: u00a9 ITV Pictures

Dancing On Ice 2017 line-up complete

Dancing On Ice bosses confirmed the 12 celebrities taking part in the new series, including Coronation Street actor Antony Cotton, Love Island's Kem Cetiany and Hollyoaks actress Stephanie Waring.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us