Keith Chegwin, Patsy Kensit and Katie Hopkins are the bookies favourites to win Celebrity Big Brother!

But as the evening went on, and as you’ll see tonight, the outspoken 39-year-old started to grow on us and now Ladbrokes say the public are following suit.

Before the show went live, Katie had a 33/1 chance of winning but now her odds stand at 5/1, behind Patsy Kensit and TV’s very own Keith Chegwin who’s the clear favourite to win the reality show.

Chloe Goodman is the favourite to leave the show first after being put up for eviction, alongside Alexander O'Neal, by Katie.

Other interesting bets that are running include a 4/1 chance that Kirk Norcross will go into the house (imagine the fireworks between him and Cami Li?) and 10/1 odds that Simon Cowell will take legal action against Alicia Douvall.

AMAZING.

Another contestant who’s on top form already is Coronation Street’s Ken Morley (not just because he’s got a really hot son).

The odds of the actor making the final are quickly improving and his fans are hoping his chances will be bolstered by an amazing campaign by SafeStyle UK – he does the irritating window and doors adverts for them – who’ve started the #KeepKenInCBB campaign.

For every tweet that uses the hashtag, SafeStyle will donate money to children’s hospice. You can find out more, here!

Brilliant.

Oh and just for LOLs, if you don't know what we're talking about, here's a reminder.

Ken at his BEST.