Katie 'Pricey' Price must be quaking at home in her pantomime horse costume because Nick Grimshaw is celebrity's new top business mastermind, everyone.
Not only is he busy DJing, being on the telly and hanging around with his famous pals, he's actually one of the most astute business voices of a generation, heat can exclusively reveal. Well, sort of.
We had a right old chinwag with Grimmy last week to talk about his Nixtape (he's done a compilation that you can buy in an actual shop as a CD, or just downloaded off the internet if you're not 90) and we pressed him on what other stuff he wants to branch out into.
Behold - Grimmy wants to front myriad things from a range of fitness videos ("The Grimnasium, where I work out in a gym and you get as rotund as me") to a collection of that ever useful accessory, the thimble, which with Grimmy's face, will become "The Grimble".
Watch the video to discover the full extent of Grimmy's business acumen.
Nick Grimshaw’s ‘The Nixtape’ compilation album will be released on September 29 via Island Records.