S Club star admits they’ve been turned down for I’m a Celeb. Multiple times.

Paul Cattermole - aka that chap from S Club 7 who recently sold his BRIT Award for over £66,000 on eBay - has admitted he's been rejected by I'm a Celebrity...Get Me Out of Here! producers as he's 'not famous enough' for the show.

Paul, often seen getting down on the floor if 1999 hit S Club Party's anything to go by, reckons he's put himself forward for the ITV telly show multiple times to no avail; claiming they just 'don't want' him.

Poor hun.

Speaking to NME after racking up thousands for his BRIT, Paul spilled: "Someone said to me, ‘Why don’t you just not sell the awards and just go into the jungle [on I’m a Celebrity...Get Me Out of Here!]?’

"I have asked them many times if they will let me in and they won’t have me. I’m not famous enough, apparently. But when you look at some of the people they put in, it really is extended friends of famous people. Cousins of friends.

"I’ve been told this by many of these reality TV shows – they just don’t want me. They could easily have put me in the jungle. Or the dancing one. Or the ice one."

Not massively ideal, really.

Paul also got well candid about S Club's 2015 reunion, admitting things didn't exactly go to plan behind the scenes.

He told NME: "It was difficult. Not everyone in the band sees eye-to-eye. There was a fall-out over whether we should be doing a dance troupe, Diversity-type show with choreography to backing tracks, or do what we’ve always done and have a live band. I was being forceful about the live music to the point where I upset some people. It’s my fault.

I shouldn’t have pushed it so hard. There was even shouting."

Illusion. Shattered.