The creators of Poldark say they had no idea that Aiden Turner and his slightly hairy and very chiseled man middle would become such a huge phenomenon.
Speaking to the Radio Times, Damien Turner, one of the show's executive producers, said: “Ross does it in the book, he goes swimming, he washes himself clean. And he’s a farmer, and it’s very hot in Cornwall! Besides, we didn’t audition him with his clothes off.”
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Really? Even though he spends 90% of his time chopping crops sans shirt? Or swimming in the nude? So it was just a pleasant surprise that he had Abecrombie and Fitch abs then? They never even thought to take a peak and see if he had a beer belly or a giant eagle tattoo lurking underneath his jumper?
Meanwhile, Poldark himself explained that's he avoided all of this public adoration malarkey and has found it quite odd when he stumbled into a news agent and found himself face-to-face with, erm, himself. Shirtless and being touched up by a make-up artist - NO, not like that!
He said: “It was quite odd to walk into a newsagent and see myself holding a scythe with a peculiar smile on my face.”
Such is the obsession with Poldark that his hair has its own Twitter account.
We know you're going to Google that now, so we'll save you the bother. Here is the link.
Poldark's finale airs on Sunday 26 April at 9pm on BBC1