Stevie Ritchie is undoubtedly the king of cheese when it comes to this year’s X Factor but it seems he’s a bit of an all-rounder when it comes to bringing a whiff of cheddar to his performance.
A video has surfaced of the aspiring pop star accosting the unassuming residents of Kent as the host of his own game show, Stevi Ritchie’s Street Quiz.
In the questionable footage, the star sports a pink shirt, bright yellow tie and appears to have a dodgy black dye job on his head.
The video is apparently a pilot for an ITV1 show and Stevi can be seen pulling some cringeworthy poses in the title sequence of the clip.
Hanging out in a Co-op car park, as you do, he pulls aside two women and starts quizzing them on the local sights, asking: “In 1814, who built the fine mock windmill in Cranbrook?” Riveting!
And after one of the ladies reveals she has a talent for cooking anything from “exotic things right down to scrambled eggs”, he chirps: “Very nice! I might have to try that one day with you, if you don’t mind.”
The keraaaazy guy continues with his questioning, threatening the contestants with sudden death rounds and other similarly terrifying tasks.
The eventual winner is finally handed a MAHOOSIVE £50 prize for their troubles.
Well, he certainly tries hard!
GALLERY: X Factor 2014 finalists - before and after makeovers
X Factor finalists 2014 - before and after makeovers
The Boys: Andrea Faustini
The Boys: Andrea Faustini
The Boys: Andrea Faustini
The Boys: Andrea Faustini
The Boys: Jake Quickenden
The Boys: Jake Quickenden
The Boys: Jake Quickenden
The Boys: Jake Quickenden
The Girls: Chloe Jasmine
The Girls: Chloe Jasmine
The Girls: Chloe Jasmine
The Girls: Chloe Jasmine
The Girls: Lauren Platt
The Girls: Lauren Platt
The Girls: Lauren Platt
The Girls: Lauren Platt
The Girls: Stephanie Nala
The Girls: Stephanie Nala
The Girls: Stephanie Nala
The Girls: Stephanie Nala
The Overs: Ben Haenow
The Overs: Ben Haenow
The Overs: Ben Haenow
The Overs: Ben Haenow
The Overs: Fleur East
The Overs: Fleur East
The Overs: Fleur East
The Overs: Fleur East
The Overs: Jay James
The Overs: Jay James
The Overs: Jay James
The Overs: Jay James
The Groups: Only The Young
The Groups: Only The Young
The Groups: Only The Young
The Groups: Only The Young
The Groups: New Boy Band
The Groups: New Boy Band
The Groups: New Boy Band
The Groups: New Boy Band
The Groups: Blonde Electra
The Groups: Blonde Electra
The Groups: Blonde Electra
The Groups: Blonde Electra
The Boys: Paul Akister
The Boys: Paul Akister
The Boys: Paul Akister
The Boys: Paul Akister