Watch the video for Prides new single, Higher Love!

Prides have released the video for their latest single, Higher Love.


by Ellie Henman |
Published on

The Scottish band, who’ve just finished their second UK tour, are releasing the single on 23 March and asked heat to share the video, exclusively with you.

Singer, Stewart Brock, spoke to heat about the inspiration for the video – filmed inside a working men’s club in Glasgow – saying: “We once got a live review that said we play ‘every venue like it's an arena’ – that’s where the idea came from for this video.

“We decided to push that idea as far as we could. So it's a full on Prides performance; smoke, lights, balloons, confetti, pyro, but during a Bingo game in a rather disinterested working men's club in Glasgow.


“The ‘bored’ extras were all incredible actors, because actually they bloody loved it, and made the shoot one of the most enjoyable we've ever done. Plus the bar was open, which definitely helped! It's filmed with Jordan & Ian from Something Something, who have filmed all our videos so far, and this time Ian's dad Gordon makes an appearance as the Bingo caller, and totally steals the show.”

We love it! Catch the full video below.

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