Coachella is normally all about Instagram FOMO and festival fashion inspo - but this year we're finding the hair WAY more interesting than Kendall and co frolicking around in bum-grazing cut-offs.
It started when Kylie Jenner debuted her bright green hair at the festival - and Julianne Hough went pink with her locks - and since then we've been on red alert to see who chose Coachella as the time to change up their look.
Keen to keep us obsessing over her Instagram updates, Kylie switched up her look yet again - showing off a bright pink do for the second weekend of Coachella.
It was most definitely a wig - because she posted another pic of herself later on with black hair and white streaks. A bit Pepe Le Pew if you ask us, but we love a girl who experiments with her hair.
Amber Rose, who was rumoured to have clashed with Kylie Jenner at the festival last weekend, has also been experimenting at home - sharing an Instagram photo with her followers where she looked unrecognisable with red hair.
Again, this was totally a wig - she was back to posting photos of her signature blonde crop a few hours later. But we loved her Jessica Rabbit transformation.