First came the Dyson hair dryer, then the Airwrap Styler.
Two products, but a whole lot of innovation (and hype). It's safe to say that hair tools have never been the same since – each product experienced sell-out success on launch and continues to sell high volumes every year.
Beauty insiders have hailed Dyson as 'life-changing' when it comes to hair, which suggests that today brings very big news indeed. For today sees the launch of the first ever Dyson hair straighteners.
Where to buy the Dyson, Corrale Hair Straighteners
Dyson, Corrale Hair Straighteners, £399
Named the Corrale straightener, Dyson's big claim here is that these are the only straighteners to use flexing plates, which the brand says 'gathers hair, delivering enhanced styling with half the damage.'
The other main draw? They're cordless.
So, what exactly is different about these straighteners? And are they worth buying? Here's everything you need to know...
How do the Dyson Corrale hair straighteners work?
What's different about Dyson's Corrale hair straighteners?
Most straighteners have flat plates, which apply heat and tension to the thickest part of your hair. Dyson says it has done extensive testing and found that over time, this excessive heat can cause a reduction in hair strength, gloss and colour.
In contrast, the Corrale straighteners boast a manganese copper alloy plate, featuring a mix of six different metals to give more flexibility, strength and thermal conduction. They're also designed to reduced static.
Dyson explains: 'As the plates adapt to the hair, they apply tension more evenly and stop strands splaying. This greater control allows outstanding styles to be created with less reliance on heat, reducing damage by 50%.'
Are Dyson's Corrale hair straighteners fully cordless?
Yes, although you can use them with a cord, too, if you'd prefer. The straighteners are powered by a lithium-ion battery, which allows for 30 minutes of completely cordless use and fully recharges in 70 minutes, making them perfect for travelling and using on-the-go.
The Corrale also has a flight mode feature, which means you can pack in your hand luggage without worrying about whether or not they're adhering to air travel regulations.
How much are the Dyson Corrale hair straighteners?
The straighteners are £399, making them more expensive than the Supersonic hair dryer (£299) but cheaper than the Airwrap Styler (£449.99). And given that they don't just straighten – you can create curls, waves and flicks, too – you do get a lot of bang for your buck.
How many heat settings do the Dyson Corrale hair straighteners have?
There are three precise heat settings – 165°C (330°F), 185°C (365°F) and 210°C (410°F).
This means you can alter the settings to suit your hair type.