The ASOS beauty line is here, everyone



by Ellie Smith |
Published on

As if we needed another reason to spend hours browsing ASOS, they now have their own make-up range!

Soooooo what does it include? Well, pretty much everything: lipsticks, lip glosses, mascaras, blushers, bronzers, contouring palettes, eyeshadows, you name it.


And it’s not going to break your bank balance – prices start at £5 for a lip pencil or eyeliner, while the most expensive product is a Translucent Finishing Pressed Powder for £10.

According to ASOS, the collection aims to “empower 20-somethings to confidently be themselves, however they choose to do so” as they “believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play.”

This is reflected in the shade names, which are meant to reflect ideas about who we are and how we are feeling – from Overqualified to Decisive to Current Mood.

There are 46 products in total, and there’s a strong focus on colour and vibrance – think bold matte lipsticks, shimmery eyeshadows and bright blushers. And to top it off, some very Insta-worthy packaging.

The range is called Face and Body, and will be available to buy from mid-September.

We can’t wait to try it!


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