Gigi Hadid is announced as the new face of Maybelline

Maybe she’s born with it…


by Ellen Kerry |
Published on

She’s part of the new era of IT girls and hot models so it comes as zero surprise that Gigi Hadid has landed a cushty new job repping Maybelline.

Gigi (best. name. EVER) was announced as the new face of the iconic New York-based brand, joining the very beautiful likes of Jourdan Dunn Adriana Lima and Christy Turlington.

Earlier Hadid Instagrammed the above behind-the-scenes peek of her Maybelline campaign with the oh-so-cute caption, "I'm so beyond honored & excited (at a loss for words, really) to be the new face of @Maybelline! Thank you so much to my team at @imgmodels @luizmattos1906 for believing in me and helping make this happen, and to the whole #MaybellineNewYork team for being so welcoming; it's such a dream come true to be a part of this family."

The blonde babe, who sports exceptional girl-next-door looks, is currently dating pop star Cody Simpson and is already the face of Tom Ford’s new scent, Velvet Orchid. Her younger sister Bella Hadid is fast becoming as famous as her 19-year-old sibling. Gigi is also very good pals with fellow beautiful type Kendall Jenner, who recently scored a major Estee Lauder deal.


Gigi herself is, as you can imagine, pretty pleased with the role, and recently revealed Maybelline has long been a must-have in her make up bag…

“In middle school, I wasn’t allowed to wear make-up… I secretly bought Maybelline SuperStay 24HR concealer at CVS. I thought it was the coolest thing in the world.”

Pic credit: @gighadid

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