There have been months and months of anticipation for Kylie Jenner’s new eyeshadow palette.
It included 12 shades of eye powder and an eyeshadow brush and OK, we admit, it looked beautiful.
We’re using the past tense because it’s been and it’s gone.
No, really.
It was released on Thursday 12 January at 3pm, and it sold out on Thursday 12 January at 3.09pm.
The news that it had sold out was announced on the brand's Instagram account with a picture of the latest item.
The post read: ''#TheRoyalPeachPalette sold out in 9 MINUTES!!! Congrats to everyone who got theirs! You're going to fall in love with this palette and I'm excited to see the looks you all create!''
But luckily, it was teased that she will continue to develop her collection and will be adding more items to her line ''very soon''.
Thank the Lord.
Kylie then took to Instagram to show of a glowing selfie and, you guessed it, she was wearing a shade from her sold out palette.
Rub it in Kylie. We know we’re never going to get that glow.
It's not surprising that the peach palette sold out so quickly, as it's arguably her best product yet.
While Jenner's previous eyeshadow palettes had nine shades, the peach palette has 12 and it comes with a mirror and a brush.
She’s not the only Jenner to head into the cosmetic world this month.
Caitlyn Jenner has released a makeup collection of her own in an exciting collaboration with MAC.
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The eight-piece makeup line has hit MAC counters and maccosmetics.com and products come in elegant and classic shades for lips, eyes AND cheeks.
We call that a successful month for the Jenners!
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