This new lipstick collection encourages female empowerment



by Helena Cartwright |
Published on

We LOVE a good lipstick collection.

And we have a seriously good one to show you today.

Not only are the shades beautiful, but they also have the most amazing message behind it.

The new Girl lip stylo collection from Hourglass is one you will need in your makeup bag, right now.

The collection is available in 20 shades ranging from buttery nudes to fiery reds.

The crayons are £26 each but they are super pigmented meaning that you won't have to use too much of it.

What's more, the lip products use natural ingredients including shea butter, jojoba and sunflower seeds, ensuring that they are vegan and cruelty free.


But while they are SO pretty, they also have an even cooler message behind them.

The hashtag behind the product is #GIRLFORGOOD and each lip product has an associated word.

With names like achiever, influencer, activist and warrior, the brand message is all about empowerment, strength and spreading positivity.

The brand is encouraging you all to share a selfie wearing one of your favourite colours, to help spread this message.

And it's super easy to do.

You just have to head over to to generate the image and it will look like these.

Now, how do we choose just one colour?

We might have to do a few…


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