Demi Jones talks body confidence post-cancer, skincare lessons and the £6 foundation she wears every day

The Love Island star talks through her self-care favourites...

Demi Jones

by Aimee Jakes |

We love a bit of self-care and all this time at home has really given us an excuse to look after ourselves inside and out. Each week, we'll be asking the celeb lot to share their Sunday self-care routines, because taking care of yourself is more important than ever.

This week it's all about Demi Jones, the flame-haired beauty who stole our hearts in Love Island series six. She's come a long way since entering the villa as a bombshell - from her sell-out lip-plumping kits to being a judge for Pour Moi's Uplifting Women Awards (more of that in a minute!) and has since amassed 1.2 million loyal fans on social media.

Demi bravely shared her journey online after she was diagnosed with thyroid cancer last May, but was thankfully declared cancer-free in December 2021. She wrote on Instagram: 'I'M CANCER FREE!!!! I did it! I got my full body scan results back and there's not a single cancer cell left in my body.

'It's been such a difficult year mentally and physically for me with my surgeries and treatment but I'm beyond grateful for everyone's kindness and support over this past year.

'I will continue to be an advocate for cancer awareness and all my love and strength goes out to those who continue to fight this awful disease, here's to a healthy and happy 2022.'

Demi chats exclusively to heat about her self-care Sunday routine, skincare favourites and the best advice she's ever been given...

On self-care

Demi Jones

"My self-care days are just ultimate relaxation. I don't get a lot of time for myself because my life is so busy and I'm constantly back and forth across the country. When I'm back in Portsmouth, literally everything I can find in my drawer goes on my face. I literally go to bed like a rubbery duck!

"If I get tired, I'll binge watch Netflix all night, I have unlimited cups of tea, a nice hot shower, wash my hair... just laying in bed all day is actually my dream. It sounds a bit strange but I actually love just ignoring people. My job is just my phone constantly going off, sometimes my friends feel like they don't see me enough and they're calling me and this and that. I will actually just ignore my messages, put a film on, put my face mask on and chill. I'm such a chatterbox and I'm so busy that I never get a chance to actually unwind."

On skincare

Demi Jones

"At the moment I'm actually using Zo Skin Health and they do really intense treatments. So I'll use the skin polish, the cleanser and the exfoliation pads which really made such a difference to my acne.

"But the one thing I absolutely swear by and has changed my life would you believe it is Kiehls Ultra Facial Moisturiser (£21). I think I deprived my skin of oil and moisture for so long when I suffered from acne from coming off Love Island. It was caused by a bit of stress and I wasn't looking after myself properly. I was neglecting my skincare routine and really drying it out. But really, all I needed to do was moisturise and since then my skin has improved so much. I always use that every day, I just douse myself in moisture!"

On budget beauty buys

"A product that is so underrated and I actually found on TikTok, she's a small business and she's called Coco Cosmetics by Chloe. She does these beauty blenders (£8.95) and they're like big fluffy marshmallows and the finish it gives me is flawless. It's just so good, everyone needs to check it out. I still use so much drugstore make-up. I'm not big on spending loads of money on make-up. I still use my Maybelline Fit Me foundation, six pounds and I've literally never changed!"


On genius make-up tips

Demi Jones shares her favourite make-tips

Not only is the Love Islander a dab hand at the ol' contour thing, but has sat in a fair few make-up chairs in her time. So, er, Demi? Tell us everything?

"I use a bit of a mixture, so I'd use the Bobbi Brown Vitamin Enriched Face Base (£45) then the Coco Cosmetics Beauty Blender. My top tip is to always wet it with setting spray rather than water, it makes such a difference. Then I use the Maybelline Fit Me Foundation, I mix it with a little bit of Mac to spice it up and then I use either the Maybelline Fit Me Concealer (£4) or the Tarte Shape Tape Concealer (£25).

"Recently, I bought the Charlotte Tilbury Contour Wand (£29) which I love, but do you know what I feel like the Maybelline Eraser (£5.41) is an amazing dupe. The Charlotte Tilbury wands are going wild on TikTok, but for the sake of 25 quid, I'd rather get my five-pound Maybelline Eraser! It's like a concealer. but I use a darker shade as a contour. It's honestly just so good."

Well, that's us sold.

On Pour Moi's Uplifting Women awards

Pour Moi

Honouring International Women’s Day 2022, retailer Pour Moi announced the launch of their new campaign, The Pour Moi Uplifting Women Awards.

The brilliant judging panel includes Dragon's Den star Sarah Willingham, KISS Fm's Tinea Taylor, Disability campaigner Sandie Roberts and cancer survivor and campaigner Demi Jones.

"It's basically giving women a chance to nominate themselves, family members, friends, anyone they think is deserving of one of these awards. The prize is £5000 plus £2000 worth of Pour Moi vouchers, so it's a pretty good prize to win. Hopefully, we can choose some women that deserve a bit of love."

So, why was Pour Moi an important brand to align with?

"I've been trying to love my body again. I put on a bit of weight since my cancer diagnosis and treatment last year. So I'm trying to focus on self-love and Pour Moi is honestly at the moment the only lingerie brand that actually makes me feel good. It hugs me in all the right places and there's such a range of diversity. So, their lingerie was brilliant over Valentine's Day. It definitely makes me feel much more confident and that their pieces are so lovely, so diverse."

On book recommendations

Book recomendation

"I love Vex King's Good Vibes Good Life (£8). It's basically about how everything in life is a vibration and you're made out of particles. If you put out good, you'll get back good. The same as if you put out negativity, you'll get karma and stuff. It just tells you how to be positive and what you'll get back, it's a very nice easy-to-read book."

On really good advice

"One thing I actually go by quite a lot and it's something that I've got to remind myself especially as an influencer is, 'if they don't know you personally don't take it personal'. And it can apply to everyone. My life is shared in the public on social media, but in general day to day, if you have to go to work, you often have to deal with people you don't like. I used to work at Primark and trust me... But as long as you're a good person, it doesn't matter what other people think and just do what you want to do for you."

Quickfire round:

What show are you currently watching? I just finished Pam and Tommy.

How do you like your cuppa? A standard builder's tea.

Go-to loungewear brand? Pour Moi of course, they've got some beautiful pieces.

Favourite face mask? Dr.Jart+ Cryo Rubber Mask with Moisturising Hyaluronic Acid (£10).

Go-to takeaway order? I am obsessed with Thai curry, it has to be a red or green Thai curry.

Favourite candle? I love anything from Neom.

The Pour Moi Uplifting Women Awards launches on 8th March to celebrate and platform amazing women in the UK. To nominate yourself or others go to

Now! More news!

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Paige Turley’s breakout-banishing face wash and 16 other cheap beauty products loved by celebrities

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us
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