Huda launches her first ever mascara and it ticks every box

Originally a Hollywood-trained make-up artist, Huda Kattan used to spend her days on shoots and with clients before returning home to blog.

Huda’s working day didn’t stop there. ‘I would go out to events in the evening to be a socialite.' She told Grazia, 'I was trying to get featured in magazines. I’d cover those events on my blog when I got back, I was working around the clock’.

Huddabeauty.com was followed by a range of lashes (the Kardashians were reportedly huge fans) and a staggeringly popular make-up line that launched in 2013.

Mania ensued, and in 2018 Forbes valued the business at over a billion dollars. Today, seven years later, Huda turns her coveted attention from false lashes to mascara. This is big. Enter Huda Beauty's first ever mascaraHuda Beauty's Legit Lashes Double-Ended Mascara, £20.

Here's Huda's own take on her new mascara - 'When it comes to beauty, I usually say bigger is better, but when I’ve only got five minutes to fake a full set of fluttery eyelashes, Legit Lashes is my go-to. One flick of the wrist and this two-ended mascara creates dramatic, sexy lashes quicker than you can say, ‘Are those real?’'

The curved brush at one end promises volume and definition, whilst the conical brush on the other side is aimed at bestowing length and curl. Who better to talk you trough using the new buy than Huda herself? Here are her top tips...

Shop Huda Beauty Legit Lashes Mascara Double-Ended Mascara

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Huda's Legit Lashes Mascara Step-By-Step

1. Curl - Start by curling your lashes with a lash curler for at least 10 seconds. This is Huda’s cardinal rule for fluttery, sexy lashes as it helps to lift and visually add length to your lashes.

2. Apply - Choose the end of the wand that you would like to use for your desired look. Start at the root of the lashes and zig-zag the mascara wand back and forth, building up the mascara at the base before you move toward the tip of the lashes. This movement from root-to-tip will help to coat each and every lash and distribute more formula at the base, which helps avoid any clumps or lumps at the end of your lashes, where they should look more wispy.

3. And Again - Once you’ve coated your lashes, for a thickening effect and added volume, look down and coat your lashes once more. If you want to add a curl, roll the brush as you move it through your lashes.

4. Be Prepared - When you try this technique for the first time, it could be a little messy so have some micellar water and a Q-tip on hand.