Love Island has brought endless hours of entertainment to our television screens, so it's no wonder the show was nominated for the Best Reality Competition Show at the National Television Awards last year. Love Island's Jess White, known for her quick remarks, statement accessories and glowing skin, was in attendance alongside the rest of her fellow Love Island 2024 cast members.
On Instagram, her makeup artist Zoe James revealed the primer responsible for her flawless, glowing base, and it's a lot cheaper than you'd think. It's currently even cheaper than ever now that it's currently reduced on Amazon and retailing for just £9.
The primer has quickly become a cult-favourite, with thousands of reviewers hailing it as one of the best in the industry. The product in question now has over 37,000 reviews and counting, with customers dubbing it a 'magic product', and 'the best primer ever.'
The primer in question? E.L.F's Power Grip Primer, which usually retails at just £10. While that price in itself is unbelievable, it's now going for under £9. The highly-rated primer has been praised for its ability to lock makeup in place all day. It comes recommended by MUAs, the heat beauty team and makeup fans alike.
Beauty BayThe primer has a gel-like consistency that grips to your makeup, smooths to perfection and ensures a long-lasting finish. It's infused with hyaluronic acid to give the skin its unmistakable dewy glow, providing much-needed hydration as you wear it. Plus, it's literally under £9. Need we say more?
One reviewer commented, 'The best primer I've tried. For years, makeup didn't sit well on me, and I tried a million products. This primer is perfect. No matter what, the makeup sits perfectly on my skin and lasts for hours. The skin does not dry out and break down. I'm in love.' 😍
To provide an extra layer of makeup-locking power, Jess' makeup artist also used the bestselling Urban Decay All Nighter Setting Spray, £22.12 to keep everything fixed into place. We can totally vouch for much-loved setting spray ourselves.
Despite just missing out on an award to The Traitors, we'd say the real prize of the NTAs is Jess White's £9 primer, tbh. We can bet that her makeup didn't budge all night. Brb, just off to add this to our baskets and wear it forever and ever.
Main image credit: @jessamywhite / @zoejamesmakeup on Instagram
Samantha Price is a Senior Commercial Content Writer for heat. During her time at Bauer, she has worked on several projects, from championing the heat newsletters to writing expertly crafted buying guides on beauty, fashion and lifestyle.