The way we shop for beauty has changed massively this year and that becomes very obvious when scrolling through John Lewis' best-selling beauty products of 2020.
Lockdown had us reassessing our beauty routines entirely. Many of us ditched full faces of make-up and have become very into skincare. Suddenly the nation was obsessed with sorting through the depths of their bathroom cabinets, eschewing cleansers, moisturisers and serums that we'd used unquestioningly for years and making way for new gen skincare solutions.
Skincare became an investment, hun.
Sales of multi-functional serums at John Lewis soared by +168%, cleansers by +142% and soothing moisturisers by +165%. We set aside our bold lipsticks, stains and matte lacquers in favour of balms. Sales of lipglosses and balms at John Lewis rocketed up to +122% an theFresh Sugar Tinted Lip Treatment SPF15, £19.50, was the best selling lip product overall.
Then we had the hair issue. Being barred from our beloved hairdressers for a prolonged amount of time meant those with coloured hair had to reach for at-home solutions. We were obsessed with at-home treatments and consequently Olaplex' No.3 Hair Perfector 100ml, £26, hit the top spot in the best selling hair product stakes.
A combined obsession with skincare and the closure of salons meant that those who got used to booking in for a little skincare based TLC were willing to spend more on at-home solutions. It's no surprise, therefore, that the MZ Skin Light-Therapy Golden Facial Treatment Device, £385, ranks as the best selling beauty device at John Lewis this year.
Keen to delve into more of the beauty best sellers? Scroll through and shop them all below. There's a few that may surprise you...
Shop: The Best Selling Beauty Products In John Lewis This Year
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Best Selling Beauty Products John Lewis 2020
The Best Selling Lip Buy: Fresh Sugar Tinted Lip Treatment SPF 15 in Rosé, £19.50
The Best Selling Moisturiser: Charlotte Tilbury Charlotte's Magic Cream Treat & Transform Moisturiser SPF15 50ml, £75
Estée Lauder Advanced Night Repair 50ml
The best-selling legendary serum from Estée Lauder is a necessity in your beauty kit.
The Best Selling Cleanser: Elemis Pro-Collagen Energising Marine Cleanser, £42
The Best Selling Mascara: Charlotte Tilbury Pillow Talk Push Up Lashes Mascara, £23
The Best Selling Hand Cream: Jo Malone London Vitamin E Nourishing Hand Treatment, £44
The Best Selling Hair Buy: Olaplex No.3 Hair Perfector 100ml, £26
The Best Selling Face Mask: Aesop Sublime Replenishing Night Masque, £93
The Best Selling Body Buy: Aesop Rejuvenate intensive Body Balm, £70
The Best Selling Beauty Device: MZ Skin Light-Therapy Golden Facial Treatment Device Five-Coloured Light Treatment, £385
The Best Selling Sleep Product: This Works Deep Sleep Pillow Spray, £19.50
The Best Selling Fragrance: Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum, £215
Now! More news!
In other news, ASOS have started selling the Revolution x Friends make-up collaboration and it's such a vibe.
With Friends-inspired palettes, lipsticks, lip glosses and accessories, you'll have everything you need to create an "oh my god" worthy look.
Could we BE anymore excited?
Check out the collection, here.