We're used to seeing reality stars flogging teeth whitening kits on Instagram and honestly we're not convinced but Montana Brown has revealed the toothpaste she swears by and it costs less than £5.
The reality star shared a snap of her gleaming white teeth and captioned the snap, "Smiling from ear to ear today, happy days 💫.
"Also loving this newly formulated @beverlyhillsformula perfect white gold toothpaste, keeping my teeth healthy and bright. Available now in @superdrug 😬".
OK it is a hashtag AD but the toothpaste promises to remove stains caused by tea, coffee, red wine and tobacco.
Let's be honest we're all guilty of the majority of them - after all, who doesn't love an iced coffee, right?
It also lightens and whitens your teeth and honestly what more could you want?
Don't just take Montana's word for it, Love Island's Demi Jones and Mrs Hinch are both fans of the cheap as chips toothpaste.
It's available in Superdrug BUT Pretty Little Thing are also selling it with a matching mouthwash - think of the #skincare pics you could post on Insta.
Check out: The Perfect White Gold toothpaste and where to buy it
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The Perfect White Gold toothpaste and where to buy it
1 of 2Beverly Hills Formula Perfect White Gold
Montana Brown, Mrs Hinch and Love Island's Demi Jones all swear by it and this toothpaste promises to help if you want to achieve that "Hollywood Smile". Sign us up.
2 of 2Beverly Hills Formula Perfect White Gold Toothpaste & Mouthwash Bundle
The toothpaste alone is good enough but if you want to feel boujee AF then add the mouthwash to your shopping basket because it has REAL gold in it.
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Aaaand Montana isn't the only celeb who has confessed she uses the teeth whitening toothpaste as fellow Islander Demi Jones also admitted it's her go-to toothpaste.
"For everyone who keeps asking how I keep my teeth so white, I’ve never had them whitened! But I recommend this toothpaste so much," she explained on Insta.
Mrs Hinch has also admitted that she manages to keep her teeth white AF by using the same product and revealed she only started using it after seeing it on the 'gram so much.
"I've also been sucked into buying this toothpaste because I've seen it all over Insta 👍😂 I'm such an easy customer."
OK obsessed with her honesty and we can totally relate to buying basically everything we see on Insta... someone help us pls.