Ever dreamed of a lip oil and lip balm combined? Well, Rimmel London may have cracked the code, with its latest launch of its new Oh My Gloss! Butter Me Up range, promising you silky-soft lips with just one swipe. Dubbed as a potential Summer Friday's dupe according to the community of beauty influencers, best believe the Rimmel London Butter Me Up balms, £9.99 have already gone viral - and we totes see why.
Going beyond the 'London Look', the Rimmel London Oh My Gloss! Butter Me Up balms (exclusive to Superdrug) are the brand's most premium and advanced lip care product yet. Designed with a luxurious, non-sticky formula and full of skincare actives, such as 5% squalane, this balm promises to keep your lips hydrated and nourished all-day, without that tacky, tingling feeling, we all know and hate.
Rimmel Londonsuperdrug.com
This ultra-hydrating buttery treat for lips is available in six shades: Vanilla Frost (clear), Bubble Gum (sheer pink), Coral Breeze (sheer coral), Red Velvet (sheer red), Latte Delight (sheer beige) and Mellow Mocha (sheer brown), and it's just under £10.
Melting into your lips with ease, this new buttery treat is available in six ultra-glossy shades: Vanilla Frost (clear), Bubble Gum (sheer pink), Coral Breeze (sheer coral), Red Velvet (sheer red), Latte Delight (sheer beige) and Mellow Mocha (sheer brown). With influencers commenting on its sweet vanilla scent and the collection's insane pigments, many have spilled the tea, and even said they preferred its colour range to more prestigious comparisons.👀
Different to many other lip products on the market, the Rimmel London Oh My Gloss! Butter Me Up collection are designed with an innovative, lip hugging applicator, which offers a smooth application - whether you're on the move, or need to re-apply after one too many wines...
The ultimate handbag essential, this brand new lip treat speaks for itself, with over 685 GLOWING reviews already, averaging an impressive 4.9 out of five stars. Even better, 97% of users said they would recommend it to a friend.
One user said: "Love this lip balm! It's super hydrating, silky-soft, and gives a gorgeous sheer gloss. The vanilla scent is irresistible, and it applies like a dream. A must-have!" and another wrote: "OH MY GLOSS! 💋 it's gorgeous and sooooo buttery. The colour is incredible and so flattering. Glides on beautifully with the built in applicator, which is a life saver. A little really goes a long way, so price wise, it's perfect. Become an easy day-to-day gloss for me."
Available exclusively at Superdrug, you can buy any two Rimmel products for £14, including the new Butter Me Up balms between the 26 March – 22 April 2025 - subject to availability.
We repeat: Run, don't walk ladies.
Christina Geggus is a Commercial Content Writer at Bauer Media, writing shopping, trending and home content for heat. She spends her days scouring the internet for the hottest items to add to your wardrobe this season, and admiring celebrities’ extensive beauty routines, and how she can recreate it at half the price.