The Great British Bake Off: where to buy Noel Fielding’s shirts

A treat for the eyes but SPENNY. Here's how to recreate the best on a budget.


by Ruby Barry |
Updated on

Undoubtedly one of the many things Noel Fielding blesses us with on Great British Bake Off is his eclectic collection of shirts and jumpers. From his sense of humour to his style, no one does it quite like Noel. Here's our guide to the best Great British Bake Off shirts from Noel Fielding.

Do you want to emulate his style and rep GBBO? Well, you've come to the right place.

In series seven of the Bake Off's Stand Up To Cancer, more celebrities join Noel Fielding and Alison Hammond in the tent, and with two episodes done so far, we can't wait to see what the celebs bake. And more importantly - what Noel decides to wear.

SHOP: Noel Fielding's shirts from The Great Celebrity Bake Off for SU2C 2024

Episode Three

In a hilarious, jam-packed episode, Noel continued his Western-esque era with the Paul Smith Abstract-Print Lyocell Shirt, paired with a black cowboy hat. Although the Paul Smith shirt is out of stock, the Desigual Flowing Watercolour Shirt is a perfect dupe.

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Desigual Flowing Watercolour ShirtDesigual
Price: £66.50 (was £95)

No need to cry over the Paul Smith shirt being out of stock - dry those tears, for the Flowing Watercolour Shirt from Desigual is a spot-on dupe. And in the sale!

Although it doesn't have the most inspiring name on Amazon, this Black Cowboy Hat for Adult is an affordable way to accessorise your outfits a lá cowboy.

Episode Two

Noel started off this episode with an Eastenders drum roll in this fantastically whimsical cowboy shirt. The exact match is the Third Man Records x H Bar C Taos Button Down, at £145. We also have a more affordable option that's just as fab.

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Third Man Records x H Bar C Taos Button DownThird Man Records

Celebrate your graceful movements and dance with the wind in this extraordinary, fringed cow-person shirt.


Light in the Box Men's Western ShirtLight in the Box
Price: £25 (was £43.15)

This cowboy-inspired shirt comes in six unique colours, but to match Noel, opt for the gorgeous sunny yellow hue. It's got a ton of five-star reviews.

Episode One

Starting off SUTC series seven with a bang, Noel wore the Edward Crutchley Abstract-Pattern Long-Sleeve Shirt, available on Farfetch for £357. For something more high-street, find a close dupe in the AllSaints Kaza Floral Print Relaxed Fit Shirt, now £55.30 in the sale.
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Edward Crutchley Abstract-Pattern Long-Sleeve Shirtfarfetch
Price: £357 (was £715)

Currently half-price in the Farfetch sale, the Edward Crutchley Shirt features a purple silk pattern print, a classic collar, front button fastening and long sleeves.


AllSaints Kaza Floral Print Relaxed Fit Shirtallsaints
Price: £55.30 (was £119)

For a shirt just as abstract, the AllSaints Kaza Shirt is ideal. It is made from a conscious fabric and cut to a signature relaxed Hawaiian fit.

Here’s where you can get Noel Fielding's exact shirts and jumpers, as well as some pretty similar alternatives and Noel-inspired options, in case they're super-duper expensive or sold out. Let's get started.

SHOP: Noel Fielding's shirts and jumpers from The Great British Bake Off 2023

Episode 10

Capping off a fantastically wholesome series of Bake Off, Noel wore this rare Drop Dead floral shirt, now long out of stock. You can still grab it on sites like Depop, but you'd better be quick. Alternatively, we've got a dupe from JD Williams which is just as cute at only £28.

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Dropdead Men's Shirtdepop

Available on a few secondhand sites like Depop, this shirt is a rare one and should be snatched up fast.


JD Williams Anise Amelie Shirred Cuff Shirtjd williams
Price: £28 (was £35)

A perfect addition for the warmer months, the Anise Amelie Shirred Cuff Shirt will add a fresh feminine feel to your wardrobe.

Episode 9

How did we get to the semi-finals so fast? Noel's original bowling shirt from Lazy Oaf, the Painted Happy Sad Bowling Shirt to be exact, is still in stock in sizes XS and S and is at a surprisingly reasonable price - £39.

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Lazy Oaf Painted Happy Sad Bowling Shirtlazy oaf
Price: £39 (was £78)

This classic bowling shirt features a paint splodge print with Lazy Oaf's signature Happy Sad faces.


Etsy Happy Face T-Shirtetsy
Price: £11.19 (was £15.99)

For an even more affordable option, why not try this chic happy face tee from Etsy shop PrintorPaint? You can choose what colour the shirt is, but we'd say go for black.

Episode 8

We are not sure whether the Venus fly trap-esque creature on Noel's shirt is a reference to the new John Lewis Christmas advert, but seeing as Bake Off was filmed from April to June... probably not. Here is Noel's original shirt, from Paul Smith, as well as a spectacular affordable dupe from Apricot.

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Paul Smith Leaf-Print Short-Sleeve Shirtfarfetch
Price: £165 (was £275)

A short sleeve version of Noel's original shirt is available on Farfetch, currently on sale!


Apricot Paint Splash Knitted TopApricot
Price: £12 (was £24)

A spectualar dupe indeed. The Apricot Paint Splash Knitted Top is so gorgeous.

Episode 7

Noel didn't let us down this week, showing off his fashion prowess with this gorgeous number from Nahmias - still available to buy on Farfetch. For a more affordable option, go for this stunning butterfly shirt dupe on ASOS.

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Nahmias Butterfly Beach Shirtfarfetch
Price: £422 (was £1,054)

The Butterfly Beach shirt from NAHMIAS featuring a stunning multicolour, silk blend, butterfly print.


ASOS DESIGN Relaxed Sheer Shirt in Butterfly Printasos
Price: £18 (was £30)

A eye-catching butterfly print makes this affordable shirt from ASOS a worthy rival to the Nahmias original.

Episode 6

We know an Acne Studios shirt when we see one - and Noel's one is still available to buy, now nearly half price. If you're looking for a budget-friendly option - we love this dupe from Oliver Bonas.

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Acne Studios Karen Kilimnik Print Button-Up Shirtcettire
Price: £258 (was £453)

If you're quick, you can get the last few sizes of the original Acne Studios Karen Kilimnik Shirt.


Oliver Bonas Aurora Swirl Printed Pink Long Sleeve Topoliver bonas

With the same abstract swirly style as the original, with similar colours dotted throughout, the Oliver Bonas Aurora Top is perfect.

Episode 5

Never failing to make a statement, Noel stepped out this week in this gorgeous floral number by designer Endless Joy. You can now still buy the original in short sleeve form. Or, why not go for this brill dupe from ASOS, at only £18?

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Endless Joy Wildflower Orange Short Sleeve Shirtendless joy
Price: £110 (was £330)

A short sleeve form of the original, the Endless Joy shirt features a series of playful, stylised flowers with intertwined stems that swirl and twist, as the blue petals bloom.


ASOS Heartbreak Satin Shirt Co-Ord in Orange Floral Printasos
Price: £18 (was £28)

Look straight out of the '70s with the heartbreak floral print shirt from ASOS.

Episode 4

On the hottest day of the year, Noel decided to wear the Oversized Smiley Collage Knit Jumper from Raf Simons, now out of stock. However, we've got a fantastic dupe from Lazy Oaf.

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Lazy Oaf Spray Smile Reversible Knit Jumperlazy oaf

This oversized black knit jumper is fully reversible, with alternating exposed seam detailing; you’re scoring two jumpers for the price of one!

Episode 3

Noel is here to remind us that penguins are the most adorable animals on the planet, and we love this celebratory jumper from Australian designer Hermann Studios. This particular design is no longer made by the brand, but we've got an excellent dupe to make up for it.

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Compañía Fantástica Penguin Print Jacquard Knit Jumperretro star
Price: £19.98 (was £39.95)

Penguins are the ultimate cute animal, and cannot be topped. This jumper is what we like to call a peng-win.

Episode 2

Whilst we tried not to get too stressed by Keith's chaotic baking this episode, we focused on Noel's beautiful floral jumper, made by high fashion designer Yohji Yamamoto. We've got a perfect dupe from Oasis that makes a similar floral statement.

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Yohji Yamamoto Floral-Print Wool Jumperfarfetch

Noel has worn this jumper previously on the show, and we're glad to see it back.


Oasis Statement Floral Jacquard Jumperdebenhams
Price: £22 (was £55)

Featuring beautiful pink flowers on a black background, this jumper is ultra-chic.

Episode 1

Beginning the 2023 series alongside icon Alison Hammond, Noel started off with a bang with this Wah-Wah Australia jumper. Noel is a big fan of the clothing line. But why not go for something more budget-friendly, like this option from Joanie that has the same kitschy vibe?

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Wah-Wah Australia Yeah Yeah Yeahs JumperWah-Wah Australia

The design pays homage to the landmark album by adapting the original Fever To Tell artwork by YYY collaborator Cody Critcheloe.


Wear your love of rock music on your sleeve - or, more accurately, your chest - in Tina! This retro knit is crafted from a super-soft blend with LENZING™ ECOVERO™ viscose fibres.

Having stepped in to take over the reins on The Great British Bake Off in 2017, The Mighty Boosh star has constantly dazzled us with his wit, charm and, of course, his amazing clothes. We loved Noel's latest and greatest attire in the 2023 series, as you can tell from our extensive research above. Could the man get any more iconic? Let's have a look at his shirts from the previous series' below...

Who is presenting The Great British Bake Off 2024?

Now we've stopped raving about Noel Fielding's shirts, let's talk about his TV presenting era. The show's original hosts Sue Perkins and Mel Giedroyc, as well as judge Mary Berry, jumped ship when the show left the Beeb. They were replaced with comedian Noel Fielding and actor and director Sandi Toksvig. A peculiar choice, perhaps, but Sandi and Noel were the unlikely presenting team from heaven and totally worked.

In January 2020, it was announced that Sandi was quitting her role. This was amid reports she was “unhappy” at work and had been “desperate to leave for ages”. Tea ☕️👀.

Subsequently, Sandi was replaced by comedian Matt Lucas, and he and Noel presented the 2021 and 2022 series pretty successfully. Noel returned with a new host for 2023, that being the ever-iconic Mrs Alison Hammond! What a duo. Chemistry was off the charts. If 2023 was anything to go by, the 2024 series is going to be a hoot.

Ruby Barry is a Product Writer for heat, specialising in fashion and beauty. The team has nicknamed her “dupe queen”, as there’s not a product in the world she can’t find a cheaper alternative for.

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