Rihanna has officially cranked up the heat with her new Savage X Fenty LoveLine Collection, and believe us, hearts are definitely racing.
The singer steps into her role as Cupid for this Valentine’s Day campaign, dazzling us in red lace lingerie while playfully wielding a bow and arrow. She effortlessly showcases her new designs, turning heads with a sheer bra adorned with heart details (£55), heart-shaped pasties (£22), cheeky frilly panties (£16), and a satin belt with scalloped trim (£30).
The campaign also features some other familiar faces, including Love Island USA stars Serena Page and Kordell Beckham, along with TikTok sensations Hayley and Jules LeBlanc. Together, they model the Savage X Fenty’s Valentine’s Day essentials that you’ll definitely want to add to your wish list.
In a statement for the campaign, Rihanna explains: “Valentine’s Day is a time to celebrate love in all its forms. At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.”
And she’s done just that. From flirty lace pieces to sleek satin sets, and cosy loungewear, Savage X Fenty has something for everyone. With its inclusive size range, no one’s left out of this love fest. Plus, the brand is currently running a new member special that offers 50% off orders. Sign up for the Savage X Rewards Membership here and check out our standouts from the collection below...
SHOP: The Savage X Fenty Valentine’s collection
Savage X Fentywww.savagex.co.uk
Crafted from heart-embroidered mesh with lace trim, this sultry set includes a quarter cup underwire bra, open-crotch panty, and strappy garter belt.
Savage X Fentywww.savagex.co.uk
Seductive cutouts, crisscross straps, and a high-cut leg make this Teddy too irresistible to resist, perfect for leaving a lasting impression.
Savage X Fentywww.savagex.co.uk
Turn up the charm with this two piece panty pack. One features a satin panty embroidered with "Savage," while the other flaunts a sheer tulle design embroidered with "Sweet." Both have satin ribbon ties at the sides and shirring details for a flattering fit.
Savage X Fentywww.savagex.co.uk
Made from luxurious stretch-satin, this slip boasts eyelash lace detailing, a bold angular cutout in front, and a self-tie closure at the bust.
Savage X Fentywww.savagex.co.uk
Designed to accentuate your curves, this Basque has precision boning and cup support and a sheer tricot body finished with delicate lace.
Savage X Fentywww.savagex.co.uk
With a stunning rose-print design, this set strikes the perfect balance between sweet and sexy. We love the floral details which add a touch of romance.
Savage X Fentywww.savagex.co.uk
Pretty in pink, this sleep set is perfect for those cosy days when you still want to feel fabulous.
Helena Holdsworth is Life and Style Writer covering everything travel, fashion and beauty, celeb wellness and fitness across both print and online for heat. Whether she’s uncovering the buzziest foodie hotspots, testing the latest wellness fads, or hunting down the best travel hacks, Helena is dedicated to keeping readers ahead of the curve.