FIRST LOOK! Romeo Beckham is impossibly cute in the new Burberry Christmas advert

Beating John Lewis at the soppy magical Christmas ad game is a tough job but we reckon Burberry might have nailed it with this latest one…

Starring mega cute 12-year-old Romeo Beckham the advert, which was filmed at Elstree Studios, features 50 dancers performing in the snowy streets of London town (or a London town set). As well as looking very smart in his Burberry monogrammed scarf we also get to see some of Romeo’s dance moves! Posh and Becks must be the proudest parents, like, EVER. We wonder whether the rest of the Beckham clan got a fancy-pants new Burbs scarf?

The ad, which is more like a mini movie, has filled us with festive cheer and giddy Christmas delight. We defy you not to love it.

LOOK! Mum and dad proudly accompany their little star to the VIP screening of the ad...