If we’re honest, when we think of GAP we’re faced with images of us aged roughly 12 trying to pull a sickie from school, sporting a lovely pair of floral pedal-pushers, teamed with a fluorescent pink logo fleece. We thought it was an absolute vibe. But on reflection it wasn’t our finest fashion moment.
However, the brand’s latest campaign has roped in some of the coolest faces around to front their Archive Reissue – Logo Remix collection, featuring different incarnations of its famous logo from over the years.
To celebrate the evolution of the Gap logo, the brand has printed some of the most recognised variations from the last five decades on a collection of signature Gap tees, sweatshirts and rugby shirts.
A far cry from our fleece and leggings combo, tbh.
Keeping with the modern remix theme, Gap teamed with director Tabitha Denholm to release a video starring a cast known for mixing up their own industries, whether that be through music, acting, activism or self-expression.
Music producer Metro Boomin remixed the classic 80s Thompson Twins anthem Hold Me Now for the video starring Maya Jama, SZA, Sabrina Claudio, Bria Vinaite, Miles Heixzer, Conor Franta, Awkwafina and Naimo Watanabe.
Check it out here:
In other fashion news, Missguided recently created a new shopping section and it's our aesthetic all over.
They’ve made a new 'Jeans and a nice top' category, to make shopping for your casual drinks, date night and girls night out sooooo much easier.