Pinterest just made online shopping so much easier



by Helena Cartwright |
Published on

As if we needed any help online shopping, Pinterest has just gone and made it a million times easier.

Rather than just pinning what we like, we can now buy them too.

A new feature has just been added for the Pinterest app called Lens.


It basically lets you take a photo of something that inspires you—like that skirt you've been lusting over.

The app will then give you recommendations for similar items on Pinterest as well as ways to style them.

And they've teamed up with ShopStyle, Curalate, Olapic and Project September, so we're actually able to buy the actual item, or similar.


Think Shazam but for objects, not music. So ideal.

And, thankfully, it's actually pretty simple.

You just tap the blue circle that is on the product on Pinterest and it'll take you to where you can buy it, or something similar.


After you've found something to buy, it'll also work as a 'personal stylist'.

Say, for example, if you find a pair of jeans you love but aren't sure how you'll pull them off. Pinterest will show you how other people have styled them.

Thanks, Pinterest, our pay cheque won't last long with these updates…


Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us