Bored of dark gothic vibes and too-bright colour blocking? This season's prettiest trend might be for you. We've been into the Prairie Girl fashion craze since designers like Erdem, Simone Rocha and McQueen sent models down the SS16 catwalks looking like stylish extras from the not-so-stylish 70s/80s hit show Little House on the Prairie.
For 2016 the prairie feel is way hipper than country bumpkin and you won't need to milk a single goat to nail it. Loose smock shapes come complete with flared sleeves, ribbon chokers draw attention to the decolletage and the shoulders have a huge moment with flashy peasant blouses.
Different from the summer forever-trend boho, new season prairie feels more rustic with added edge thanks to tooled leather extras, raw denim and biker jackets.
Print-wise, scope out pieces with ditsy florals and folky borders. Basically, anything that looks vaguely like it might have been made in a top standard home economics class. Oh, and you get extra style points for clog-like sandals.
Ready to dive into the world of prairie? Here's our edit of the best picks from the high street...