Fashion and charity often overlap giving us the opportunity to help an important cause buy simply buying a new item for our wardrobe.
Yumi owners Uttam and Clare have both been personally affected by the devastating earthquake, which hit Nepal on Saturday. Uttam was born and grew up in the Dhading region of Nepal.
In a bid to support the rescue effort and provide support for the people of Nepal, Yumi have decided to launch the Asha (which means hope in Nepalese) dress, a beautiful printed maxi dress, and donate 100% of the proceeds (net of VAT) to the Yumi Nepal Earthquake Appeal.
Even if it weren’t for such a great cause we’d be lusting after this £45 frock because it is LOVELY. And nothing says summer like a sweeping maxi dress. Help by snapping the Asha up here.