These days, when Cheryl posts on Instagram, we swear the world stops revolving for a second – it’s a big deal. But there was a time when Cheryl was walking red carpets every other weekend, was all over our TV screens, and could be found partying in between.
Yes, the 38 year old is a devoted mother to four-year-old Bear now, but a source close to Cheryl tells heat that after returning to work with vitamin brand Feel, she wants to put her career at the top of her priority list again.
“Cheryl loves being back in the spotlight, and it’s made her realise she wants more than this,” our insider says of the singer, who was announced as brand ambassador of the vitamin supplement company last month.
“Working with Feel has been great, and it’s a product she feels strongly about as it has worked wonders for her. But she’s ready to branch out into doing more. She’d love a high-profile TV job, and feels this is a chance to retake her crown as the nation’s sweetheart and recapture the huge success she had when she first joined The X Factor.”
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During her time in Girls Aloud Cheryl married and divorced footballer ex-husband Ashley Cole after he cheated. Cheryl was also found guilty of assault occasioning actual bodily harm following an altercation with a nightclub toilet attended in 2003. On a slightly lighter note (well, kind of) she threw a lot of shade when she said she "didn't think" Nicole Scherzinger would make it as a solo artist…
With The X Factor axed and The Greatest Dancer unlikely to return – Cheryl was a dance captain on the show, before it was cancelled after two series – she’s looking for a new project to get her back in the limelight, including daytime TV.
“Some of her mates are worried that being on daytime telly would lose Cheryl her cool factor and put her pop career in jeopardy, but she realises that ship has sailed,” we’re told.
“The pop industry is brutal, and she doesn’t want to put all her energy into new music that doesn’t make much of a dent in the charts. She wants to do something where she sees results. Producers feel like Cheryl needs to remind viewers of that warm personality they fell in love with on The X Factor. Since becoming a mother, Cheryl has only become more relatable and down to earth, and she wants to share that with the public on a daytime TV or chat show of her own.”
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Cheryl recently shared a behind-the-scenes video of her photo shoot with Feel, and while she attributes how good she looks to the supplements, our insider also reveals she’s been focusing on an image upgrade.
“Cheryl has never felt better within herself after signing the big money deal with Feel vitamins, and she’s given her whole body and image a revamp,” our source explains. “She’s probably spent about £50,000 on a new wardrobe, hair, treatments and just generally getting her body and mind in the best condition. She feels ready to fully come back in the spotlight and can’t wait to see what the future has in store.”
Read more in the latest issue of heat magazine – OUT NOW.