She may have been pipped to the post for the jungle crown, but it seems Coleen Rooney is the prize in another TV rumble for the ages as two big ITV shows battle to make her a more permanent fixture on our screens.
A source tells heat, ‘With producer Martin Frizell having left This Morning, new boss Vivek Sharma is taking over and wants to put his own mark on the show. He has a list of people he wants to get on – and top of that list is Coleen Rooney. He would love to beat Loose Women to get her to sign up to become part of the This Morning family.’
Mum-of-four Coleen has appeared as a guest on both Loose Women and This Morning multiple times, and while various reports have claimed the former is desperate to have the 38 year old as a panellist, we’re told Coleen may be leaning towards sitting on a sofa rather than behind a desk.
‘She’s torn between the two, but with a show like This Morning, she wouldn’t have to give her opinions on things, which she is a bit wary of doing,’ our insider explains.
‘Something like Loose Women would involve her opening up a lot more about her home life, and she still likes to keep some things back about her and Wayne and the boys.’
The source adds, ‘She has always loved presenting and would definitely be up for some segments on This Morning and learning from some of the best in the industry – Josie Gibson and Alison Hammond really inspire her.
‘It’s a very exciting time for Coleen and she can’t wait to make her next move.’