Kate Ferdinand’s £1m yummy mummy deal

Her star power’s getting bigger than her bump

Kate Ferdinand

by Charlotte Oliver |
Published on

She’s come a long way since her TOWIE days, rebranding herself as a fitness guru and loving step mum to husband Rio Ferdinand’s three kids – and winning a legion of fans along the way. And now that Kate Ferdinand’s pregnant with her and Rio’s first child together, the 29 year old is more in demand than ever.

According to insiders, Kate’s been “inundated” with offers recently, with industry bigwigs keen for her to front her own line of “yummy mummy” books, DVDs and online fitness classes – and the pay-off could be massive.

Kate Ferdinand
©Getty

“Kate could easily make over a million,” says an insider close to the former reality star, who announced her pregnancy in June, and looked better than ever during a recent family beach break.

“She was known for her fitness and, as she’s keeping up her exercise regime while expecting, she’s been asked to write a book about her experiences. She’ll be sharing tips on what she eats and how to still cook for the rest of the family, and will also talk about getting back to fitness post-birth and feeling good again.”

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Coronation Street actor Sam Aston and his wife Briony announced they are expecting a baby boy in September 2020!

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Kate and Rio Ferdinand

After getting married in September 2019, Kate and Rio Ferdinand announced in June that they were expecting their first child together. Kate is already a step-mum to Rio three children, Tate, Tia and Lorenz.

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During lockdown this spring, Kate and Rio – who got married in Turkey last year – launched their popular Ferdinand Fitness YouTube channel, providing daily workout videos for their fans. This followed Kate’s hugely successful food and fitness book, Fitter, Happier, Healthier, which she released in 2019.

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And while Kate has said she slowed down her workouts during the early stages of pregnancy, she recently spoke about how beneficial she’s found Pilates and weight training in her second trimester, telling followers, “My mind feels better for it. For me, the gym is like therapy, it helps me stay calm and less anxious.”

According to our insiders, the logical next step is for her to combine her love for fitness and family, and use all her recent experience to help her fans – and take her career to the next level.

“She’s in demand right now,” we’re told. “She’s the perfect person to promote health and fitness while having a baby.”

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